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Sliced bread changed America… and ruined knifing skills

“The best thing since sliced bread.” You have heard the phrase. You may have even used it. My retired neighbor, Ron, told me he remembered when sliced bread first appeared in stores in his Nebraska hometown.

“It was a game changer,” he said.

My daughter Sara and I immediately had questions. When did sliced bread become mainstream? Who decided Americans could no longer be trusted with a bread knife? I promised I would investigate.

First, a little history, courtesy of History.com: Humans have baked bread in one form or another for 30,000 years. Yet sliced bread did not arrive until 1928, when Iowa-born Otto Rohwedder invented the bread-slicing machine. Humanity survived the Stone Age, the Roman Empire and powdered wigs before deciding, “You know what? This loaf is too complicated.”

The Chillicothe Constitution-Tribune gushed that the average housewife could expect “a thrill of pleasure” upon seeing perfectly identical slices. The newspaper praised the bread as “so neat and precise” that nobody could match it with a hand knife. In other words, perfectionists everywhere were living their best lives.

Wonder Bread quickly embraced sliced bread, and sales exploded. Not surprising. The loaves were perfectly shaped, evenly cut and soft enough to make you believe chewing was optional.

Thinking about sliced bread led me down a rabbit hole of other sliced foods. Pizza. Cake. Pie. Deli meat. Cheese. Fruit. Americans apparently looked at an entire watermelon and thought, “Absolutely not. Somebody else handle this.”

And it is not just food. We slice golf balls into the woods, slice budgets in city hall and, in the 1980s, I even drank a soft drink called Slice. That is a lot of slicing for one civilization.

So, have we become too lazy to cut our own food? I am not sure. But I do know that many of us have lost the art of slicing bread by hand. I certainly have. Every time I attack a loaf, it ends up looking like it lost a bar fight. My dinner guests openly mock me. I usually recover by claiming I am “breaking bread” like Jesus did.

Meanwhile, I have learned that slicing bread properly requires patience, technique and a quality bread knife — which, I am told, is the best thing since sliced bread.

Sorry. I had to.

Have a fantastic Friday, and thanks for reading. 

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com
641-332-2707

I keep looking up

As kids, my neighborhood friends and I would stand beneath our town’s water tower and marvel at it like it was the Eiffel Tower. We would wonder what the view looked like from the top. This was before camera drones, of course, back when children were forced to suffer through the burden of imagination. In those days, the water tower was the tallest thing around, and in a small town, that qualified as entertainment.

On family road trips after dark, my brother and I were equally mesmerized by the blinking lights atop the local radio tower. To kids whose worldview stretched roughly to the county line, those flashing red bulbs might as well have been signals from another planet. Truth be told, they are still kind of fascinating.

In Guthrie County, we generally don’t stack buildings on top of one another. We have plenty of room to spread out — plus a healthy respect for tornadoes. As a result, most buildings here are built wide instead of tall.

One major exception is 801 Grand in downtown Des Moines. At 630 feet and 45 stories, it remains Iowa’s tallest building. Construction began in 1989 and wrapped up in 1991, around the same time I moved to Des Moines to work downtown. Each evening, I would stop in a nearby parking ramp and watch the tower rise higher into the skyline. It was the same sense of wonder I had as a kid staring up at the town water tower, only now with hard hats and steel beams.

Before 801 Grand claimed the title, the Ruan Center held the crown at nearly 460 feet. Built in 1975 by Ruan Transportation, the high-rise sits at the slightly ominous address of 666 Grand Ave. in Des Moines. In 1975, I was still more impressed by radio antennas than office buildings, but the Ruan Center must have looked futuristic in its day.

Today, Iowa’s skylines — and plenty of rural landscapes — are dotted with cellphone towers. According to Airwave Advisors, the United States had more than 417,000 mobile wireless cell sites in 2020. Companies such as American Tower Corporation, Crown Castle and SBA Communications have turned towers into big business.

The scenery has changed over the years. Water towers may still dominate the rural skylines, but radio towers now compete with cellphone arrays and blinking aviation lights. Meanwhile, some things never really change. The kid in me still looks up.

Have a terrific Tuesday, and thanks for reading.

 

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com

641-332-2707

What’s in your browser (and your car) may decide your next job

Most people have either interviewed someone for a job or been on the receiving end of an interview themselves. Neither experience ranks highly on anyone’s “favorite things I’ve done this week” list.

If you are the candidate, your mission is basically: “I am uniquely brilliant; ignore the fact that I panic when printers jam.” If you are the interviewer, your mission is the opposite: “Please reveal the hidden chaos before I accidentally hire it.”

I recently came across a headline that stopped my scrolling: “This Is the Best Job Interview Question.” Naturally, I clicked. The article pointed to a question: “What are the open tabs in your internet browser right now?” The idea is that browser tabs are basically your brain’s browser history in real time with unfiltered curiosity, half-finished intentions and at least one tab you opened three days ago and are now emotionally committed to finishing “later.”

According to the article, it is useful because it reveals what people are actually interested in rather than what they think sounds impressive in a suit under fluorescent lighting.

I asked our management team the question. The answers ranged from “about 10 tabs, all essential” (a lie), to “just a few for focus” (also a lie, but calmer), to my own honest admission that I keep one tab open at a time like I’m living in 2004 and afraid of emotional overwhelm.

The article then helpfully notes that the “right” number of tabs depends. Too many might signal curiosity and digital fluency. Or it might signal the person has lost control of his or her life and is now just hosting a small, chaotic browser convention.

That explanation, and the question itself, felt incomplete. A better question, I think, is this: “If I looked inside your vehicle right now, what would I find?” People react immediately. There is laughter, nervous deflection and the sudden realization that their car is a rolling autobiography of snack choices, optimism and unresolved errands.

As much as we want hiring to be precise and data-driven, it often comes down to something closer to weather forecasting with vibes, especially when you only have two candidates to choose from.

Job seekers aren’t off the hook either. You can optimize your resume, rehearse your answers and still have your future determined by whether your browser tabs suggest “strategic thinker” or your car says “mobile evidence of a long week.”

Have a fantastic Friday, and thanks for reading. 

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com
641-332-2707

You are about to graduate. Now what?

As graduation season rolls around again, advice is everywhere. It’s handed out like free cake — and just as eagerly avoided by the people it is meant for. Most new graduates don’t want to hear it. Not yet, anyway.

But, eventually, things don’t go exactly as planned. At that point, every graduate faces a choice to blame everyone else or ask for advice. If we are being honest, most of us tried both — usually in that order. Sometimes the difficult way is the only way that sticks.

Graduation matters for a lot of reasons, but one of the biggest is that it proves you can finish something. That turns out to be a pretty useful skill. With that in mind, here are a few tips:

Get a full-time job. Yes, an actual one. The kind with a schedule, responsibilities and, ideally, benefits. Jobs are out there, and many are paying more than ever. Take advantage. Part-time gigs and “figuring things out” are not long-term financial strategies. And once you land a job, try not to treat it like a trial subscription. Staying put for a few years won’t hurt you. It might even help.

Learn to adapt. You have been told to stand out, be different and embrace what makes you unique. That’s great — sometimes. But the workplace is not a talent show. Being able to adapt, fit in and work with others (even when it feels unnatural) is a skill that pays off far more often than standing out for the wrong reasons.

Don’t announce generational differences. Yes, they exist. And, yes, at some point you will be absolutely certain that older people just don’t get it. Even so, saying, “My generation doesn’t…” rarely improves the situation. It mostly guarantees eye rolls — and not in your favor.

Be on time. This one sounds simple because it is. Deadlines, meetings and responsibilities don’t adjust themselves around your schedule. If you are consistently late, people will notice — and not in a good way. Show up on time. Better yet, show up early. It is one of the easiest ways to look like you have your act together, even if you are still working on that part.

Dress for success. You don’t need a runway wardrobe, but you do need to look like you understand where you are. A good rule is to dress like the successful people around you. Early in my career, a very honest customer told me I was an adult and needed to start dressing like one. He also meant I should start acting like one. It was annoying advice at the time but proved to be accurate advice in hindsight.

Soon-to-be graduates, you will make mistakes. Plenty of them. That is expected. Just try not to make the same ones over and over — and maybe listen to a little advice along the way. Even if you pretend you are not.

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com
641-332-2707

Procrastinators beware: Best of Guthrie County voting is live

If you haven’t noticed yet, the Best of Guthrie County poll is back. If you have already voted, you are a rock star. If not, what are you waiting for? Yes, the poll will be open for a few more weeks — but we all know how that goes. “I’ll do it later” turns into “Oh no, it’s over.”

People love knowing who and what are the “best.” That’s why they scroll reviews and search online. Unfortunately, those results are often cluttered with scammers and companies polishing reputations like a used car on a sunny day.

So how do you really know what is best around here? Simple. You ask the people who live here. That is exactly what our Best of Guthrie County poll does, and we are bringing it back for round three.

And just to be clear (because someone always asks), the winners are not picked by us. No smoke-filled back rooms. No secret handshakes. Just votes from readers like you. It is a detail the occasional naysayer somehow misses.

We have trimmed a few categories, added some new ones and landed at 91 total. Best pizza. Best pastor. Best park. You get the idea. Vote in one category or go for glory and tackle all 91.

We are spreading the word everywhere — print, email, social media, mailboxes — basically, if you can see it, we are probably there. In Year No. 1, we had 471 votes. Year No. 2 jumped to 642. This year? We are already at 343 and climbing. A record is within reach.

Voting is easy. Really easy. You can answer one question or all 91. Just remember that once you hit submit, that’s it. No do-overs. And for the would-be ballot stuffers — we see you. We catch you. We delete your extra votes. Save yourself the trouble.

So go ahead — cast your votes, share the link with your friends, family, neighbors and that one coworker who has very strong opinions about pizza. Help us celebrate the people, places and businesses that make Guthrie County such a great place to call home. Click here for the poll rules and the link to vote.

Have a fantastic Friday, and thanks for reading. 

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com
641-332-2707

In a remote world, showing up still wins

Being in the right place at the right time can make or break careers — and companies. Or, if you are really lucky, it can turn you into a national adviser despite having the intellectual range of a houseplant.

Rosabeth Moss Kanter made this point in her 2013 article, “The First Secret of Success Is Showing Up.” She references the comedy film “Being There,” starring Peter Sellers. Sellers plays Chance the gardener, a man whose primary skill set involves watering things and not saying much of anything useful. Through a series of misunderstandings — including his name being heard as “Chauncey Gardiner” — he stumbles into elite circles. His vague comments about plants are mistaken for profound wisdom, and before long, he is advising national leaders. All because he showed up. No résumé. No LinkedIn endorsements. Just vibes and good timing.

I share Kanter’s insight not because I think we should all aspire to accidentally fail upward, but because nothing — ideas, innovation, growth — happens if we don’t actually get together and talk to each other in person. This applies everywhere: clubs, teams, businesses, families. Yes, even families. Especially families. (Try brainstorming Thanksgiving plans exclusively over email and see how that goes.)

Now, before anyone fires off a strongly worded message from a home office — possibly while still in pajama bottoms — let me say this: Video conferencing is great. It is convenient. It has saved us all from commutes, bad coffee and that one coworker who reheats fish in the break room. But it is not the same.

There’s something about being in the same room that sparks ideas in a way a Brady Bunch-style grid of faces just can’t. You might be more productive at home individually. Fantastic. But is the company better? Are new ideas actually happening? Or are we all just becoming extremely efficient at maintaining the status quo?

Kanter argues that for companies, “being there” means having a presence on the ground where important things are happening. She points to Kodak, which once dominated photography but missed the digital wave. Imagine if the company had planted itself in Silicon Valley, soaking up ideas, hiring fresh talent and bumping into entrepreneurs building the future. Instead, it stayed rooted in Rochester, New York — comfortable, familiar and increasingly outdated. Kodak didn’t fall apart because of too many Zoom calls, of course. But a lack of fresh thinking was partially to blame. And fresh thinking rarely shows up uninvited. It tends to appear when people do.

So yes, being in the right place at the right time matters. But here is the catch: You don’t get to be in the right place if you never leave your current one. This brings us back to the big secret of success: Show up. Worst-case scenario, nothing happens. Best case? You accidentally become “Chauncey Gardiner” and end up advising world leaders.

Stranger things have happened.

Have a terrific Tuesday, and thanks for reading.

Shane Goodman
Editor and Publisher
Times Vedette digital newsletter
shane@gctimesnews.com
641-332-2707