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Sunshine Club meets Feb. 11

Special to the Times Vedette

On Wednesday, Feb. 11, six Sunshine Club members and one husband met at the Dexfield Diner for a luncheon meeting. Sandy opened the meeting with roll call being, “What did you have for breakfast?” Lots of delicious answers were given.

The minutes of the December meeting were read due to no meeting in January where several members met to carpool and went to Darrell’s Place in Hamlin for lunch.

The treasurer’s report was given.

Birthdays and anniversaries were mentioned with our special birthday today being Janine’s. We sang “Happy Birthday” to her, and Sandy brought some delicious cupcakes to share.

 Next month’s meeting will be at Janine’s home for a 1 p.m. meeting.

A paper was passed out with information about when the Sunshine Club started, which was back in 1950 and with information about those who started the club and were charter members. The information was shared from former member, Pat Trent, who passed away last September and was our Historian.  Daughter, Trudy Woolman found the information in her mother’s records and shared with members today.

Linda Thompson said when she has her meeting in May, it is going to be a meal coming from a different country, of which she chose Italy. She has asked all coming to make a food that is popular in Italy. Some already signed up today.

Meeting was adjourned, and our food was ready and very delicious. Cards were played after lunch at the Diner.

Laborshed study to be conducted in Guthrie Center

Special to the Times Vedette

Midwest Partnership is partnering with Iowa Workforce Development (IWD) and Iowa Economic Development Authority to complete a Laborshed employment study for the Guthrie Center area. This study will geographically define which communities contribute to Guthrie Center’s workforce, regardless of political boundaries. This defined area is called a Laborshed area and is based upon commuting patterns.

The purpose of this Laborshed study is to measure the availability and characteristics of Guthrie Center area workers. Laborshed studies are useful tools for economic development teams and existing or prospective employers to understand the local labor market, make informed expansion and site selection decisions, and maintain/recruit a high-quality workforce.

For the success of this study, letters are being sent to randomly selected households asking residents to take a confidential online survey. Survey questions will cover topics such as: employment status, current and desired wages, current and desired benefits, education level, and type of occupation, among other things. However, Iowa Workforce Development will not be asking survey takers identifiable information such as: name, social security number, or date of birth. Participation in this workforce study is greatly appreciated regardless of employment status whether you are currently employed, unemployed, a homemaker, retired, etc.

Telephone surveying is simultaneously being conducted through a third-party vendor. The same survey questions asked in the online survey will be asked of those who participate in the survey on the phone and again, no identifying information will be collected. All the survey answers collected will be combined and reported together. Individual answers are completely confidential.

Every year Iowa Workforce Development conducts Laborshed studies across the State. The results of each analysis are publicly available online at workforce.iowa.gov/laborshed.  If you have any questions about the Laborshed project, contact Sam Queen at samuel.queen@iwd.iowa.gov or 515-281-8179  or Brenda Dudley at bdudley@midwestpartnership or 515-523-1262.

Endowed Director position honors Jamie and Ellen Pollard’s service and leadership at ISU

Special to the Times Vedette

Iowa State University announces the establishment of the Jamie and Ellen Pollard Endowed Director of Athletics, made possible through a $5 million commitment from an anonymous alumni couple. This gift creates a permanently endowed leadership position honoring the Pollards’ service, vision and enduring impact on Cyclone athletics.

“As Iowa State’s longest-tenured AD, Jamie has spent two decades building Cyclone athletics into a model program through his vision and unwavering commitment to student‑athletes,” said David Spalding, interim president of Iowa State University. “His leadership has elevated the department to unprecedented success, proving how a thriving athletics program can uplift an entire campus community and drive a region’s economic vitality. He and Ellen have also enriched the Ames community through their service. This is a well-deserved honor, and I’m grateful for the alumni couple’s extraordinary generosity that made the named position possible.”

The endowed position will help continue to shape the Iowa State student-athlete experience and advance the department’s highest priorities for ongoing achievement.

“We are so fortunate to have a respected, seasoned leader like Jamie guiding our Cyclone programs during this transformational time for collegiate athletics,” said David Cook, who will become Iowa State University’s 17th president on March 1. “With this solid foundation, supported by the generosity of this alumni couple, I look forward to working closely with Jamie to accelerate our fundraising efforts and ensure a bright future for our student-athletes and Cyclone Nation.”

The alumni couple, who wish to remain anonymous, established the endowed fund to honor and perpetuate the values Pollard has embodied throughout his tenure: visionary leadership and an unwavering pursuit of academic and competitive excellence.

“Under Jamie’s guidance, the athletics department has expanded opportunities for student-athletes and fostered a culture defined by character, resilience and high performance,” the anonymous donors and Iowa State graduates said. “By making this a permanent endowed fund, we sincerely hope to inspire future athletic directors to lead with courage, clarity and purpose — always placing student-athletes at the center of the mission and advancing the institution with the same passion and integrity demonstrated by Jamie and Ellen.”

Following the donors’ intent, the gift will be used to support student-athletes’ academic success, competitive excellence and holistic development and help position the department to successfully navigate the evolving college athletics landscape. The funds may also be used to enhance the department’s overall capacity to attract and retain the coaches and staff dedicated to student‑athletes’ overall success.

“Ellen and I are deeply humbled by this extraordinary and unexpected honor. We are also excited for what this gift means for the future of Cyclone Athletics,” said Jamie Pollard. “This endowed position is a profound investment in our student‑athletes, whose dedication and character define who we are as a department. With the support of this generous alumni couple and Cyclone fan base, we are confident the athletics department will continue to remain  an environment where young people are empowered to excel academically, compete fiercely and grow into leaders who will shape their communities and professions.”

A native of Oshkosh, Wisconsin, Jamie Pollard earned a bachelor’s degree in business administration from the University of Wisconsin Oshkosh, where he was a four-year letter winner in cross country and track and field, an All-American athlete and a 5,000-meter NCAA Champion. He began his early career as a CPA before transitioning into athletic administration at Saint Louis University, the University of Maryland and the University of Wisconsin.

When he arrived in Ames in 2005 as Iowa State’s 14th director of athletics, Pollard’s background in finance and operations helped shape his strategic approach to resource development and major capital projects, skills that have fueled record-setting fundraising, fiscal responsibility and innovative programming and facilities. Nationally recognized as a two-time Football Bowl Subdivision (FBS) Athletics Director of the Year by the National Association of Collegiate Directors of Athletics and a three-time Sports Business Journal AD of the Year finalist, Pollard has also held leadership roles with the National Collegiate Athletic Association, United States Olympic and Paralympic Committee and multiple national professional associations.

Ellen Pollard was born in Slidell, Louisiana, and grew up in both Slidell and Mineral Wells, Texas. She graduated from the University of Notre Dame in 1989 with a degree in finance and later earned a master’s degree in counseling from Saint Louis University. Her career includes work as a marketing analyst for Conoco in Houston, a financial aid counselor at Saint Louis University and an undergraduate business school adviser at the University of Maryland. In Iowa, she served for 10 years on the Blank Children’s Hospital Board from 2006 to 2016 and has volunteered as a Mary Greeley hospice patient volunteer since 2017.

Jamie and Ellen are the parents of four children, Thomas, Annie, Maggie and James, and recently became grandparents. The Pollards are homeowners at Lake Panorama.

The Jamie and Ellen Pollard Endowed Director of Athletics named position will carry the title of Endowed Cyclone Director of Athletics while Pollard continues to serve as the director of athletics.

For more information about Cyclone athletics, visit www.cyclones.com.

What happened to the good Super Bowl commercials?

By Cyote Williams | Times Vedette

I’m one of the people who enjoys most every aspect of the Super Bowl. I look forward to the game each year, regardless of the teams that are playing. I also enjoy the halftime show, regardless of the performer(s). Bad Bunny put on an incredible show this year. I even enjoy the commercials. This year’s game may have been a dud, but, somehow, the commercials were even worse.

Companies pay out the wazoo for an ad spot of just a few fleeting seconds during the Super Bowl. This year, according to USA Today, a 30-second spot cost $8 million on average. The average viewership for Super Bowl LX was 124.9 million viewers across all platforms, which is said to be the second-highest in the game’s history. If companies are going to spend that much money on their spot, then they might as well put together a good commercial.

This year, it seemed like every time the game took a commercial break, I was bombarded with gambling, AI and cryptocurrency advertisements. Some of them were downright awful. One commercial had plenty of living rooms singing the Backstreet Boys “Everybody (Backstreet’s’ Back)” until it revealed it was a Coinbase ad, which drew plenty of  boos and groans in the house I was in.

Svedka, a vodka brand, produced one of the most disturbing commercials I’ve seen with the AI generated robots dancing around. Who wants to see that? The Coinbase commercial has 126,000 views on its YouTube channel and just 804 likes. The Svedka commercial has 229,000 views and a mere 312 likes, Both of these companies better be thanking their lucky stars that YouTube started hiding dislike numbers a few years ago.

You thought those were bad? How about Ring, the doorbell camera company and its Be A Hero In Your Neighborhoodcommercial. Ring, under the guise of using AI to help find your dog, just announced to the world it has facial recognition capabilities it can access at any time. Call me crazy, but I don’t like the idea of a company having the ability to use facial recognition to track down anyone by using its cameras whenever it pleases. The backlash was so heavy that just yesterday Ring announced it would be cancelling its partnership with the police tech provider Flock Safety. Meanwhile, the commercial had 4.2 million views and 1,600 likes.

What happened to the commercials of old? Mean Joe Green, “Hey kid, catch.”  Simple, yet heartwarming. Or the incredibly goofy ones, like Budweiser’s “Whassup,” commercial. Not to mention all of the classic Clydesdale commercials Budweiser has made over the years. The E*TRADE talking baby commercial was a phenomenon that had staying power even after it aired, spurring plenty of spinoffs. My personal favorite came directly from the NFL in 2017 when the league paid homage to some of the game’s greats in this fun, action-filled commercial.

So, to the NFL and the companies that advertise during its greatest game, please try to do better next year.

Have a favorite Super Bowl commercial I missed? Reach out with comments, complaints, story ideas and more to cyote@dmcityview.com.

Cribbage results from Feb. 11

Special to the Times Vedette

On Feb. 11, a total of 10 players participated. Wayne Nickel had the high of 16 for most of the morning, then Larry Gardiner had a 17, and Dave Richter and Robert Klever got a 20.

The Guthrie Center cribbage players generally meet at Guthrie Center Library, 400 Grand St., on Mondays at 8 a.m. and at the New Homestead independent living dining hall, 2306 State St., at 8 a.m. on Wednesdays and at 1 p.m. on Fridays. Organizers say there is always room for more, and they will be glad to teach you how to play. They play for quarters on Wednesday and Friday.