The 5 stages of losing Matt Campbell
By Cyote Williams | Times Vedette
At this point, every sports fan, and even some outside of the sporting world, are aware that Matt Campbell, the greatest football coach in Iowa State University’s history, has accepted a new gig to become a Nittany Lion and be Penn State University’s new head coach. The move shocked the college football landscape. Campbell’s name has floated around the rumor mill most every year for half a decade at this point. Many ISU fans, me included, never thought the day would come when Campbell would not be donning his patented tight brimmed Cyclone hat. We had found our own Kirk Ferentz, and prosperity was here to stay.
That was an unrealistic expectation for a number of reasons. After all, Ferentz is the outlier, not the norm. And, in today’s NIL landscape, college athletics is not what it once was. With Campbell gone, Cyclone fans around the nation began the five stages of grief — or, as I’m calling it, the five stages of losing Matt Campbell.
Denial
What? Campbell to Penn State? As if. Even with rumors swirling heavily on Thursday, my friends, my family and I were panickily texting each other, doubting the validity. Campbell loves ISU and has notably turned down NFL and other major NCAA programs in favor of staying in Ames. It even got to the point that “SoundOFF” created the Campbell Rumors Assessment Project (C.R.A.P) to poke fun at the ongoing idea that Campbell would ever leave. Here’s a video from 2019 when Campbell was rumored for the Florida State job.
Not only that, but Penn State has been floundering in its coaching search for the better part of two months, and now, all of the sudden, Campbell is not only the target but is favored to accept the gig? No chance. ISU was slated to return 17/22 starters, while PSU’s roster and recruiting class was bleeding out to Virginia Tech to follow James Franklin. I was not buying it.
Anger
Well. The rumors were true. Campbell to Penn State for a whole lot of $$$. Eight years and $70.5 million. Cyclone fans took to social media. Anger was directed at Campbell. “I’m sure as hell not rooting for Penn State.” “I hope he loses every game.” “He can kiss the imaginary statue we all wanted built for him 10 minutes ago goodbye.” Anger was directed at Josh Pate, the media personality who was once loved by ISU fans. Pate had interviewed Campbell in 2024, saying, “We need more of this in college football,” referring to Campbell STAYING in Ames. Pate went from that to tweeting out at every opportunity that Penn State should be pursuing Campbell with full force. The faint of heart should stay away from Pate’s replies and comments, as ISU fans were not kind to him in the wake of the news.
Was it Pollard’s fault? Online messaging boards added to hate. Posts suggested that Pollard wanted more control over NIL funds, leading to Campbell, and even other top coaches at the University, frustrated.
We felt betrayed, lied to and deceived. We all trusted Campbell’s process and fell in love with the coach and the person. He represented and improved the image of ISU in a way few have. To do all that, and jump ship for a Penn State job that about five other coaches had already turned down in recent months?
Bargaining
Honestly, this stage did not exist. After all, there was no real bargaining to do. ISU could not match Penn State’s offer. But, before the details of Campbell’s contract were announced, even before Penn State announced his hiring, ISU had broken the news on Campbell’s replacement, Washington State’s head coach, Jimmy Rogers. This was doubly shocking for ISU and college football fans. Before we could even panic about losing our star coach at the tail end of the hiring cycle, in true Jamie Pollard fashion, he hired an under-the-radar name no one saw coming.
Depression
Texts continued to flood in from older ISU fans telling me to get ready to experience true ISU misery. No more above .500 seasons, no more bowl games, no more watching draft day to see which ISU stud was going to play on Sundays (and Mondays, and Thursdays, and sometimes Fridays and Saturdays). The football program is going back to the dark ages, and we might as well just wait around for basketball season. The crack team at C.R.A.P., now laid off. We lost the greatest coach in the history of the program, and no one is really sure why. Was it Pollard? Was it the money? Who knows? Any way you shake it, this stinks.
Acceptance
New Head Coach Jimmy Rogers flies into Ames during a snowstorm, greeted by Pollard and other ISU brass on the tarmac. Rogers has a great pedigree, specifically in the Midwest during his time at powerhouse FCS program South Dakota State. In his press conference, he comes across as friendly, determined and excited to lead ISU out of this changing of the guard.
Pollard clears up rumors at the press conference about his involvement with NIL. He gives the money to the programs, and they choose to do with it as they please. I’m inclined to take Pollard at his word, seeing all the good he has done within the athletic department.
Campbell, as it turns out, has some close family members dealing with health-related issues, and the Penn State gig brings him closer to home. Campbell takes out a full-page ad in The Des Moines Register, thanking Cyclone nation. He even chokes up in his introductory press conference at Penn State when talking about ISU. Gosh, why was I ever mad at this guy in the first place?
As determined as I was to root for his downfall at the first announcement of his departure, I must admit that it is going to be difficult for me to do anything but root for Campbell’s success in any and all future endeavors. His leading of the football program brought me countless memories with friends and family that I won’t soon forget.
Meanwhile, here’s to the future, Jimmy Rogers. The ISU family and fandom are behind you.
