Willis Sheeder has the equipment to get you rolling again.
Willis Sheeder enjoys giving bicycles another life.
By Rich Wicks | Guthrie Center Times, November 2025
HawkGuy’s logo shows his love of bikes and the Iowa Hawkeyes.
Willis Sheeder of Guthrie Center enjoys riding his bicycle, and that has led to him working on bikes as well. His business name is “HawkGuy The Bike Guy.”
“Originally, it was Sheeder Cycling Company, but I’m a Hawkeye fan since birth, so that’s where that name came from,” Sheeder said. “This is more me.”
Sheeder began working on bikes gradually.
“When I started out, everything I did was on my own bike, so I just kind of learned as I went — with a lot of trial and error every step of the way,” Sheeder said. “I previously worked at a bike shop in Des Moines while I lived in Waukee from 2007 to 2014,” Sheeder said.
Although he is operating his shop as a part-time job, Sheeder is mostly focused on customer satisfaction.
“What’s unique about my shop is I put my whole heart into it. I only fix the bikes as if I would be the one to ride them. I want the community to have a resource to fix bicycles for both youth and adults,” he said. “Plus, when I work on them, it’s never work. It’s pure joy.”
Sheeder estimates that he works on kids’ bikes and adults’ bikes in roughly equal shares, and he enjoys the wide variety of bike styles and accessories that he sees.
Sheeder is offering a $75 “tune-up” for bikes, but he said it is not a limited time offer. Generally, he can perform a tune-up and have the bike back to the customer within two days, unless additional issues are found.
Wheel truing at HawkGuy will take away the wobble.
“The tune-up includes making sure your shifting and brakes work and everything is up to date. I will grease the ball bearings to keep things smoothly operating and a cleaning of the bike,” he said. “I don’t foresee that price changing. I try to be lower than the big-name bike shops. I don’t charge per hour; I charge per job. If anything additional arises, I stay in communication with the customer.”
Sheeder added that he can pick up and drop off bikes if the owner is not able to get to him.
“And I will do service calls,” he said.
Besides tune-ups, common services Sheeder performs include wheel truing, wheel building, brake/shifting service, cable/chain/spoke replacement, and overall bicycle cleaning.
In addition to bicycles, Sheeder can work on some similar items, such as e-bikes.
“For e-bikes, I can do everything but the electric part of them,” he said.
Anyone interested in contacting Sheeder for bike repair can contact him by email (hawkguythebikeguy@yahoo.com) or text at 641-740-7643.
One of Sheeder’s favorite tasks is when a customer brings in a bike that has not been ridden in a long time and needs repair to be useable.
“I really like giving it another life. All I want is to see people ride a bike and operate it efficiently and have a big smile on their face,” Sheeder said. “Biking is true freedom.”